You cannot TALK to me

@etaybeaton

49.4K followers · usually 9.8K views a post

Views

19.4K

Likes

1.0K

Comments

342

Shares

46

SoundTikTok sound · original sound - b.ant4

View velocity

+601 views over 5.2d · ~116/day · 5 observations

Promoted product

Jordan

See what's happening with the Jordan Brand. Check out the latest innovations, top styles and featured stories.

3 videos3 creators

Why it worked

The video leverages the inherent desirability of rare collectible sneakers and the creator's enthusiastic, albeit informal, presentation to create relatable content for sneaker enthusiasts.

Summary

The creator showcases a rare pair of red Jordans, expressing admiration for their design and rarity. They debate whether the shoes are suitable for both on-court performance and off-court style, ultimately considering them display-worthy due to their exclusivity.

Structure

1Introduction and initial reaction to the shoes
2Discussion of rarity and desire to display them
3Debate on on-court vs. off-court wearability
4Praise for the shoes' overall quality and design

Original caption

Shout out Shai, MVP ✌🏽🤪 #thelotionguy #fyp #shaigilgeousalexander #basketball #ballislife

More from @etaybeaton

Product placement

Jordan: ACTS - worn by the creator to showcase its appearance and style. Removing it would change the visual focus of the video. Converse: APPEARS - a logo on the shoe, not central to the product's function or appeal in this video. Removing it would not change what happens in the video.

On-screen text

You cannot TALK to me

Transcript

We love you Shout out Shai, MVP ✌🏽🤪 I just got my hands on one of the rarest pairs of Jordans, bro I don't even want to wear them, bro I think I might just put them in a display case Could Luka make a strong case for top 3 best NBA shoes of all time? Like not only do these shoes go well off court, but on court they're also good Yo, shout out the Jordans, bro Like, bro, these are probably the best shoes ever