ARE YOU EATING HAND SOAP?

@vat19

4.0M followers · usually 18.2K views a post

Views

152.8K

Likes

8.5K

Comments

123

Shares

186

SoundTikTok sound · original sound - vat19

Promoted product

Vat19

Vat19.com is your source for curiously awesome gifts, unique gifts, and unusual gift ideas.

3 videos

Why it worked

The video uses shock humor and unexpected twists, such as pretending to eat hand soap and then revealing it's candy, and the dark humor of hiding rat poison in Pixie Sticks. The creator's brand, Vat19, is known for selling "curiously awesome gifts," which aligns with the quirky and unexpected nature of the content.

Summary

A person pretends to eat hand soap and then Pop Rocks, claiming they are not eating dirt anymore but rather scattering cookie crumbs. The video then shows a variety of candies and a plunger, with the person warning not to eat the Pixie Sticks because they contain rat poison, before the other person collapses.

Structure

1Eating "hand soap" and claiming it's "Gushers' juice"
2Eating "Pop Rocks" from a cleaning tool
3Offering candy from a "cart" but warning about "rat poison" in Pixie Sticks
4

Original caption

Candy Toilet Plunger?!? #shorts #vat19 #curiouslyawesome #cleaning

More from @vat19

Product placement

Gushers: candy that is juice-filled. Appears in the video and is consumed. Removing it would change the context of the joke. 84 Chevy: a car. Mentioned as a comparison for sturdiness. Removing it would change the joke. Pop Rocks: candy that fizzes and pops in the mouth. Appears in the video and is consumed. Removing it would change the joke. Pixie Sticks: candy in a tube. Appears in the video and is mentioned as containing rat poison. Removing it would change the joke. Vat19: a brand that sells "curiously awesome gifts". Appears as a watermark and on-screen text. Removing it would not change the video's content, but would remove branding. Rat poison: a substance that kills rats. Mentioned as being stored in Pixie Sticks. Removing it would change the joke.

Call to action

Shop Curiously Awesome Gifts!

On-screen text

ARE YOU EATING HAND SOAP? HUSH! THAT TACO BELL POOP LETTUCE GOT US WORKIN' OVERTIME. MY GUT'S STURDIER THAN AN 84 CHEVY AND BESIDES, IT'S JUST GUSHERS' JUICE. I GUESS? WHY ARE YOU SCRUBBING YOUR TONGUE? KID, IT'S POP ROCKS. THEY'RE SUPPOSED TO FIT IN THESE SPONGY SPORES. NOW LET ME BROOM IN PEACE! OOOHHH! GOT ME A BIG ONE! BOY, I DON'T EAT DIRT NO MORE. I JUST SCATTER A LITTLE COOKIE AROUND WHEN I GET TO HANKERING. SOMEHOW THAT MAKES IT WORSE. NOW YOU'RE SHOWING YOUR ENVY SON. FINE. HELP YOURSELF TO ANYTHING ON THE CART. JUST DON'T EAT THEM PIXIE STICKS. THAT'S WHERE I KEEP THE RAT POISON.

Transcript

ARE YOU EATING HAND SOAP? HUSH! THAT TACO BELL POOP LETTUCE GOT US WORKIN' OVERTIME. MY GUT'S STURDIER THAN AN 84 CHEVY AND BESIDES, IT'S JUST GUSHERS' JUICE. I GUESS? WHY ARE YOU SCRUBBING YOUR TONGUE? KID, IT'S POP ROCKS. THEY'RE SUPPOSED TO FIT IN THESE SPONGY SPORES. NOW LET ME BROOM IN PEACE! OOOHHH! GOT ME A BIG ONE! BOY, I DON'T EAT DIRT NO MORE. I JUST SCATTER A LITTLE COOKIE AROUND WHEN I GET TO HANKERING. SOMEHOW THAT MAKES IT WORSE. NOW YOU'RE SHOWING YOUR ENVY SON. FINE. HELP YOURSELF TO ANYTHING ON THE CART. JUST DON'T EAT THEM PIXIE STICKS. THAT'S WHERE I KEEP THE RAT POISON.