GUESS INSIDE

@vat19

4.0M followers · usually 18.2K views a post

Views

426.1K

Likes

15.9K

Comments

52

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SoundTikTok sound · original sound - vat19

Promoted product

Crazy Aaron's Thinking Putty

Thinking Putty is a high-quality, silicone-based putty that is safe, nontoxic and will never dry out. Some of our favorite effects include: glow-in-the-dark, heat sensitive, magnetic, metallic, and scented putty. Shop 50+ amazing colors, all made in the USA!

6 videos6 creators

Why it worked

The video uses a common "guess what's inside" format with a tactile and visually engaging product (putty), which is highly shareable on platforms like TikTok. The creators' reactions and the surprise element of finding different types of putty add to the entertainment value.

Summary

Two people are playing with a large tub of putty, trying to guess what is inside. They eventually pull out various types of putty, including Crazy Aaron's Thinking Putty and a "Dream Drop" putty, and interact with them.

Structure

1Guess what's inside the putty
2Hands search through the putty
3Discovering and playing with different putties

Original caption

Which needoh Is Inside This Putty? #shorts #vat19 #curiouslyawesome #squishy

More from @vat19

Product placement

Crazy Aaron's Thinking Putty: This is a brand of putty that is being handled and played with by the creators. It is visible on screen and is the subject of the video. Removing it would change the video. Vat19: This is a brand name that appears at the end of the video with a TikTok Shop button. It is a watermark/logo and does not affect the video's content. Removing it would not change the video.

Call to action

Shop Curiously Awesome Gifts!

On-screen text

GUESS INSIDE PUTTY

Transcript

If I guess the needle hit inside this putty, I get to keep it. Oh, okay. I think I found something. I'm starting to think there's just putty in here. Oh, okay. I think I found something. I don't know what one it is. It's got like a nice squish to it. It's definitely like crunchy. I would describe it. It's kind of like a squeaky feeling. Hello. I think my final guess is going to be the Needo Dream Drop. That is the Needo Snowball. Y'all, I have no idea what this is. I'm just gonna pull it out and see. Found it. Yeah, this really feels exactly like like uh. Ah. That is the Dream Drop right there, folks.