#AmericasBestPartner Back to School is right around the corner, so I made sure to make eye appointments for the whole family at America’s Best!

@routinelyrachael

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487

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SoundTikTok sound · original sound - routinelyrachael

Promoted product

Life is Good frames

Why it worked

The video effectively taps into the relatable back-to-school season, offering practical advice and showcasing desirable products (frames) in a visually appealing way. The partnership with America's Best provides a clear call to action for a necessary family service.

Summary

The creator shares her back-to-school preparations, highlighting the importance of eye exams for her family at America's Best and showcasing stylish new frames from Life is Good. She encourages viewers to schedule their own eye exams and check out the frames.

Structure

1Introduction and back-to-school theme
2Highlighting America's Best for family eye appointments
3Showcasing Life is Good frames
4Encouraging viewers to schedule eye exams
5Call to action for frames and appointments

Original caption

#AmericasBestPartner Back to School is right around the corner, so I made sure to make eye appointments for the whole family at America’s Best! The frames by Life is Good are all so stylish and are going to elevate all our outfits for back to school! Remember to schedule your back-to-school eye exams for the whole family at America’s Best, and check out the new Life is Good frames, which are available in store and online! @americasbestofficial @Life is Good #backtoschoolshopping #backtoschool #gettingmylifetogether #everyeyedeservesbetter

More from @routinelyrachael

Product placement

America's Best (ACTS - provides eye exams and sells glasses; removing it would change the video's purpose as it's the central sponsor and destination for eye care) | Life is Good (ACTS - sells glasses frames; removing it would change the video's focus on specific frame styles) | Cloudflare (APPEARS - security service for the beacons.ai link aggregator; removing it would not change the video's content or purpose)

Call to action

Schedule your back-to-school eye exams for the whole family at America’s Best, and check out the new Life is Good frames, which are available in store and online!

On-screen text

#AmericasBestPartner

Transcript

Back to School is right around the corner, so I made sure to make eye appointments for the whole family at America’s Best! The frames by Life is Good are all so stylish and are going to elevate all our outfits for back to school! Remember to schedule your back-to-school eye exams for the whole family at America’s Best, and check out the new Life is Good frames, which are available in store and online! @americasbestofficial @Life is Good #backtoschoolshopping #backtoschool