Every employee of Dolly Parton Parks & Resorts can join GROW U and

@youngam904

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SoundTikTok sound · original sound - carmelasancineto77

Promoted product

GROW U

Why it worked

The video highlights a generous employee benefit that is highly attractive and aspirational, framed as a positive action of support and advancement for employees.

Summary

This video highlights the "GROW U" program offered by Dolly Parton Parks & Resorts, which covers full tuition, books, and fees for all employees. It emphasizes this as a way to support and advance employees.

Structure

1Introduction of GROW U program
2Explanation of benefits (tuition, books, fees covered)
3Eligibility for full and part-time employees
4Concluding statement on supporting others

Product placement

Dolly Parton Parks & Resorts (ACTS - it is the employer offering the GROW U program, and removing it would change the context of the offer; removing it would change what happens in the video). GROW U (ACTS - it is the program being offered by Dolly Parton Parks & Resorts, and removing it would change the context of the offer; removing it would change what happens in the video).

More from @youngam904

On-screen text

Every employee of Dolly Parton Parks & Resorts can join GROW U and have their college tuition, books, and fees completely covered. Full and part time employees are eligible on day one of employment. That's called making it and not pulling the ladder up behind you. ❤️

Transcript

Every employee of Dolly Parton Parks & Resorts can join GROW U and have their college tuition, books, and fees completely covered. Full and part time employees are eligible on day one of employment. That's called making it and not pulling the ladder up behind you.