Audience gasps as 9 to 5 musical cast announce Dolly Parton's death

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Why it worked

The video leverages a significant and emotional news event (the death of a beloved icon) to create a moment of shared grief and remembrance, which resonates with a broad audience.

Summary

A musical theatre cast announces the death of Dolly Parton before their performance of '9 to 5', a musical she wrote. The actress dedicates the performance to Parton's memory, thanking her for her contributions to music and joy.

Structure

1Announcement of Dolly Parton's death
2Tribute to Dolly Parton's work on '9 to 5'
3Dedication of the performance to Dolly Parton
4Expression of gratitude for her music and joy
5Concluding thanks

Product placement

BBC (appears, removing it would change what happens in the video) - news organization, it reports news. Landmark Productions (appears, removing it would change what happens in the video) - production company. 9 to 5 (acts, removing it would change what happens in the video) - a musical performance. Dolly Parton (acts, removing it would change what happens in the video) - a singer and actress whose death is being announced and whose work is being celebrated.

On-screen text

BBC Posted on 25.08.2026 Worthing Theatres & Museum Landmark Productions Audience gasps as 9 to 5 musical cast announce Dolly Parton's death KARLA TRACEY Actress Oh! KARLA TRACEY Actress

Original caption

Actress Karla Tracey, who plays the same part Dolly played in the 9 to 5 film, spoke on behalf of the cast and crew when announcing the country music icon's death on Tuesday night at Worthing Theatre in the UK. #DollyParton #9To5 #CountryMusic #BBCNews

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Transcript

Good evening. Before we begin tonight's performance of 9 to 5, we would like to take a moment to remember the remarkable Dolly Parton, who has sadly passed away today. Oh! 9 to 5 was originally written and produced by Dolly, whose extraordinary talent, creativity, and spirit are woven into every part of this work. Tonight, we will perform the piece as she intended, with great respect and affection for the woman whose vision brought it to life. Our thoughts are with Dolly's family, friends, and all those around the world who loved and admired her. So as we begin, we dedicate tonight's performance to Dolly Parton with our deepest thanks for the music, laughter, and joy she gave us. Thank you, Dolly.