Kicker Dwayne Carter,

@youngam904

201.1K followers · usually 5.5K views a post

Views

25.2K

Likes

120

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1

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4

SoundTikTok sound · original sound - carmelasancineto77

Why it worked

The video leverages the fame of Lil Wayne to create interest in his son's football career, combining sports with celebrity parentage for broad appeal.

Summary

The video highlights Dwayne Carter, son of rapper Lil Wayne, as a kicker who went 2-for-2 against No. 1 Buford and attends Gainesville (GA). It mentions that college football teams are signing him so they can license his father's music for social media and game day.

Structure

1Introduction of Dwayne Carter, son of Lil Wayne
2His football performance (2-for-2 against No. 1 Buford)
3His attendance at Gainesville (GA)
4Reason for college football teams signing him (music licensing)

Product placement

Lil Wayne (rapper): ACTS - his music is mentioned as being licensed by college football teams. Removing this would change the context of why teams are signing Wayne's son. Dwayne Carter (kicker): ACTS - he is the subject of the video, playing football. Removing him would change the video's topic.

On-screen text

Kicker Dwayne Carter, the son of rapper Lil Wayne, went 2-for-2 against No. 1 Buford 🔥 Carter attends Gainesville (GA). College football teams signing Wayne's son so they get the license to play all of his music on social media & game day >>>