@thisismoney — 98x breakout

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THIS IS MONEY

@thisismoney

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+4.6M views over 23.0d · ~200.5K/day · 21 observations

Why it worked

The story of a billionaire using his wealth for large-scale conservation is inherently compelling and inspiring, tapping into a desire for positive impact and environmentalism. The narrative of a successful business figure dedicating his fortune to protecting nature creates a powerful and aspirational message.

Summary

The video highlights Douglas Tompkins, founder of The North Face, who became a significant conservationist by purchasing over two million acres of wilderness in Chile and Argentina to protect it from development. His efforts have ensured the land will likely be preserved as national parks for future generations.

Structure

1Introduction of Douglas Tompkins, founder of The North Face
2His transition into a major private conservationist
3Acquisition of over two million acres of wilderness
4The purpose of protecting the land from development
5The legacy of his conservation efforts ensuring future protection

Product placement

The North Face: ACTS - it is the brand of outdoor clothing founded by Douglas Tompkins, which is mentioned as his primary business achievement. Removing it would change the narrative about his wealth and influence. It merely APPEARS as the brand name associated with the founder. Removing it would change what happens in the video.

On-screen text

THIS IS MONEY Billionaire North Face founder bought 2 million acres of wilderness just to protect it

Original caption

Douglas Tompkins, founder of The North Face, quietly became one of the biggest private conservationists the world has ever seen. Over the course of his life, the outdoor clothing pioneer bought up more than two million acres of wilderness across Chile and Argentina, with the aim of protecting it from development for good. We can't be sure exactly how history will remember the scale of what he achieved, but it seems the land is now set to remain protected as national parks for generations to come. Whatever the final legacy may be, it's already considered one of the greatest conservation efforts in history. #money #news #charity #nature