@thisismoney — 30x breakout

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THIS IS MONEY

@thisismoney

335.8K followers · usually 46.2K views a post

Views

1.3M

Likes

72.8K

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230

4.6K

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+1.2M views over 3.1d · ~380.6K/day · 4 observations

Why it worked

The video leverages the high profile of Kylian Mbappé and the significant news of his sponsorship change to capture attention. The use of "This Is Money" branding and the direct announcement format makes the information easily digestible and shareable.

Summary

This video announces that Kylian Mbappé has ended his long-standing partnership with Nike and signed a new lucrative deal with the Swiss sportswear brand On Football. The news is presented as a significant sponsorship change in the football world.

Structure

1Introduction of the news
2Kylian Mbappé leaving Nike
3Kylian Mbappé signing with On Football
4Significance of the deal

Product placement

Nike: ACTS - it is the brand Kylian Mbappe previously had a deal with, and he is leaving it. Removing it would change the context of the story. On Football: ACTS - it is the brand Kylian Mbappe is signing a new lucrative deal with. Removing it would change the context of the story. On: ACTS - it is the brand Kylian Mbappe is signing a new lucrative deal with. Removing it would change the context of the story.

On-screen text

THIS IS MONEY Kylian Mbappe leaves Nike and signs a lucrative deal with On Football

Original caption

Kylian Mbappé has ended his partnership with Nike and signed a new sponsorship deal with Swiss sportswear brand On 👟⚽ One of football’s biggest endorsement relationships has come to an end after Kylian Mbappé officially left Nike and signed with On, the fast-growing Swiss sportswear company backed by tennis legend Roger Federer. The move is one of the most significant sponsorship changes in football this year. Mbappé had been associated with Nike for more than a decade and was one of the company's most recognisable athletes. His switch gives On a major presence in football as the brand looks to expand beyond its strong roots in running and tennis. The deal is expected to help accelerate On’s growth in the global football market, with Mbappé becoming one of the highest-profile athletes ever to represent the brand. #ThisIsMoney #Money #News #UK