mid-road

@glam.sy_

351.1K followers · usually 50.3K views a post

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4.0M

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SoundTikTok sound · original sound - glam.sy_

Promoted product

Prada Paradigme

Prada Paradigme Le Parfum redefines masculine intensity with a sophisticated and enveloping amber-woody signature. The opening reveals the sensuality of amber woods such as Peru balsam, benzoin and guaiac resin enhanced by Amberever®, a new generation molecule that amplifies diffusion and persistence. In the heart, elegant and profound leather-vanilla embraces gourmand geranium with rose nuances. A distinctive lingering trail lasting up to 12 hours invites exploring new perspectives and naturally expressing contemporary and conscious elegance.

2 videos2 creators

Why it worked

The video uses a common influencer trope of unboxing a luxury item during a seemingly mundane activity (a road trip) to create a sense of aspirational lifestyle content. The close-up shots of the product and the creator's enthusiastic reaction make the product desirable.

Summary

A couple is on a road trip. The woman reveals a Prada shopping bag and then a bottle of Prada perfume, which she sprays and smells, expressing her delight with the scent.

Structure

1Couple on a road trip
2Woman reveals Prada shopping bag

Original caption

mid-road surprise 💚 #pradabeauty #pradaparadigme @pradabeauty

More from @glam.sy_

Product placement

Prada (beauty product): The brand name appears on a shopping bag and a perfume bottle. The perfume is sprayed and smelled by the creator, who expresses her positive reaction. This is a product that ACTS, and removing it would change what happens in the video. Prada (shopping bag): The brand name appears on a shopping bag. This is a product that merely APPEARS, and removing it would not change what happens in the video.