@realltomholland said it best: the new @pradabeauty Paradigme Le Parfum is really lovely.

@shoppersbeauty

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Promoted product

Prada Paradigme

Prada Paradigme Le Parfum redefines masculine intensity with a sophisticated and enveloping amber-woody signature. The opening reveals the sensuality of amber woods such as Peru balsam, benzoin and guaiac resin enhanced by Amberever®, a new generation molecule that amplifies diffusion and persistence. In the heart, elegant and profound leather-vanilla embraces gourmand geranium with rose nuances. A distinctive lingering trail lasting up to 12 hours invites exploring new perspectives and naturally expressing contemporary and conscious elegance.

2 videos2 creators

Why it worked

Leveraging a popular celebrity like Tom Holland to give a personal endorsement of a luxury fragrance creates immediate interest and aspirational appeal, making the product seem desirable.

Summary

Tom Holland is shown smelling a fragrance strip and describing the scent as sweet and lovely. The video then transitions to showcase two bottles of Prada Paradigme fragrances, highlighting them as refillable.

Structure

1Tom Holland smells fragrance strip
2Tom Holland describes the scent
3

Original caption

@realltomholland said it best: the new @pradabeauty Paradigme Le Parfum is really lovely. 🖤 Prada Paradigme Le Parfum blends warm ambery woods with a leathery vanilla accord and gourmand geranium for a rich, sensual fragrance. Discover it at Shoppers Beauty. #ShoppersBeauty #PradaBeauty

More from @shoppersbeauty

Product placement

Prada Paradigme (fragrance): ACTS - Tom Holland smells it and describes it as lovely, rich, and sensual. Removing it would change the video's focus. Shoppers Beauty (retailer): APPEARS - Mentioned in the caption and as the creator's handle, it is where the product can be discovered. Removing it would not change the video's focus on the fragrance itself.