@y2kwholesale — 256x breakout

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@y2kwholesale

74.8K followers · usually 3.2K views a post

Views

799.8K

Likes

1.4K

Comments

521

Promoted product

Y2K WHOLESALEhttps://linktr.ee/y2kwholesale ↗

Why it worked

The post leverages a strong, relatable hook about a trending price point ('999') and directly connects it to an accessible, desirable event (a £9.99 thrift sale). The visual progression through the slides effectively showcases the variety and value, creating a sense of urgency and FOMO (fear of missing out) for vintage fashion enthusiasts.

Summary

This photo post advertises a two-day, £9.99 thrift event hosted by Y2K WHOLESALE at their London Fields location. The event features extensive rails of 90s and 00s vintage clothing and accessories, with restocking throughout the weekend, and offers free tickets via a link in the bio.

Structure

1Introduction to the £9.99 thrift concept
2Showcasing the abundance of items available
3Highlighting the low price point and variety
4Announcing the event details (dates, location, restocking)
5Call to action for free tickets via bio link

Product placement

Y2K WHOLESALE (ACTS - it is the name of the business holding the event, and the event is the subject of the video. Removing it would change what happens in the video). TheBigThrift (APPEARS - it is a sign in the background, likely the name of the event or store, but not actively used or central to the video's narrative. Removing it would not change what happens in the video).

Original caption

maybe it’s time for a £9.99 thrift... for 2 days only, we’re opening up the y2k wholesale vintage warehouse and every single item is £9.99 ✧ expect rails full of 90s + 00s vintage — tops, dresses, skirts, knitwear, outerwear + more. and we’ll be restocking all weekend ♡ ╰┈➤ the big thrift: 999 5–6 september free tickets → link in bio come see what u find <3