I just pulled out air clay wax creations out of the freezer so let's crack them

@yannalinnaa

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Promoted product

Rhoderhodeskin.com

Skincare essentials developed by Hailey Rhode Bieber. Designed to nourish your skin barrier, giving instant dewy glow and improving the look of skin over time.

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Why it worked

The video likely performed well due to the satisfying ASMR-like cracking sounds and the visual appeal of the colorful wax creations. The creator's relatable disappointment with the imperfect results also adds a touch of authenticity.

Summary

The creator is demonstrating the process of cracking frozen air clay wax creations. She shows three products: one from Rhode, one from Rare Beauty, and one with MAC branding. She attempts to crack them, expressing disappointment with the results and suggesting she could have done better.

Structure

1Introduce frozen wax creations
2Attempt to crack Rhode product
3Attempt to crack Rare Beauty product

Original caption

You know what… I’ll take it 🙂‍↕️

More from @yannalinnaa

Product placement

Rhode: It is a skincare brand. It appears as a product that the creator is holding and manipulating. Its removal would not change what happens in the video. Rare Beauty: It is a makeup brand. It appears as a product that the creator is holding and manipulating. Its removal would not change what happens in the video. MAC: It is a makeup brand. It appears as a text on a product that the creator is holding and manipulating. Its removal would not change what happens in the video.

On-screen text

Rare Beauty

Transcript

I just pulled out air clay wax creations out of the freezer so let's crack them and see if they are even crackable. These better be everything I want them to be and more. Let's start with the ugliest one. I feel like the cracking wasn't even that good. I feel like we could have done better. I just don't really know what I did wrong. Maybe I should have done like more layers of wax. And I feel like the cracking wasn't even that good. I feel like we could have done better. I just don't really know what I did wrong. Maybe I should have done like more layers of wax. And I feel like the cracking wasn't even that good. I feel like we could have done better. I just don't really know what I did wrong. Maybe I should have done like more layers of wax.