#covergirlpartner

@yannalinnaa

3.0M followers · usually 157.8K views a post

Views

9.0M

Likes

10.8K

Comments

40

Shares

107

SoundTikTok sound · original sound - yannalinnaa

View velocity

+8.5M views over 5.2d · ~1.6M/day · 6 observations

Promoted product

COVERGIRL TRUBLEND SKIN ENHANCER

Blur, set, and glow with COVERGIRL TruBlend Skin Enhancer Baked Luminous Finishing Powder. This lightweight, talc-free powder smooths pores, controls shine, and delivers a radiant, cake-free finish with hyaluronic acid for hydrated, flawless-looking skin.

Why it worked

The video effectively addresses a common makeup concern (overly matte or dry-looking skin) and presents a specific product as a solution, demonstrating its use and desirable outcome in a relatable, native-mention format.

Summary

The creator demonstrates the COVERGIRL TruBlend Skin Enhancer, a baked luminous finishing powder. She applies it over her existing makeup to set her under-eyes and add a natural-looking glow, highlighting its blurring effect and how it prevents a dry or matte finish.

Structure

1Introduces a common makeup problem (glazed donut look)
2Introduces the COVERGIRL TruBlend Skin Enhancer as a solution
3Applies the product to set under-eyes and face
4

Original caption

Glow ✔️ Grease ❌ and that’s the only way 💁🏼‍♀️ @COVERGIRL #ad #covergirl #CoverGirlPartner #easybreezybeautiful

More from @yannalinnaa

Product placement

COVERGIRL TRUBLEND SKIN ENHANCER: Acts - it is a baked luminous finishing powder that the creator applies to her face to set her under-eyes and give her skin a glow. Removing it would change the makeup application process shown. COVERGIRL: Appears - it is the brand name on the product. Removing it would not change what happens in the video.

On-screen text

#covergirlpartner

Transcript

Do you ever just want your makeup to look glowy but then you end up looking like a glazed donut? Well, not any longer because I am about to introduce you to one of my holy grail makeup products. This right here is the COVERGIRL TruBlend Skin Enhancer, which is like a baked luminous finishing powder. I already applied all of my cream products and I set my under-eyes with a little bit of setting powder. And now I'm going to take this powder and lightly dusted all over my face. It's not going to leave your face dry or extra matte. And on top of that, the glow is almost like a glow from within. This powder also gives you like a very nice airbrushed blurring effect. As you can see, my skin is looking absolutely insane. My makeup is all done. My skin is still looking flawless. If you ever want to add some more powder, you can totally use this on top of all of your makeup because I could do no makeup anymore without this. It still going to look absolutely spectacular. And I feel like it looks even prettier in the natural lighting. My makeup is all done. My skin is still looking flawless. If you ever want to add some more powder, you can totally use this on top of all of your makeup because I could do no makeup anymore without this. It still going to look absolutely spectacular. And I feel like it looks even prettier in the natural lighting.