Living like it's 2016

@yinyangelina

3.6M followers · usually 193.1K views a post

Views

6.7M

Likes

34.4K

Comments

120

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275

SoundTikTok sound · original sound - yinyangelina

Promoted product

Taco Bell

Taco Bell is a fast-food chain where customers can purchase burritos and fries, and whose ingredients have been investigated for parasitic outbreaks.

16 videos16 creators

Why it worked

The video taps into nostalgia by recreating a 2016 aesthetic with Taco Bell's returning menu items, appealing to viewers' past experiences and desire for comfort food. The creator's enthusiastic engagement and visual presentation, combined with the "paid partnership" disclosure, effectively promote the brand's limited-time offerings.

Summary

The creator embraces a 2016 aesthetic by ordering and showcasing a selection of Taco Bell's returning menu items, including the Caramel Apple Empanada and the Luxe Box. She highlights the nostalgic aspect of the food and drinks while incorporating a vintage camera and posing against a pink wall with palm trees.

Structure

1Introduction and 2016 theme
2Ordering Taco Bell's 2016 menu items
3Showcasing the Caramel Apple Empanada and Luxe Box

Original caption

It feels like 2016 again at @tacobell !!! 🌴🌸🌮 #TacoBellPartner

More from @yinyangelina

Product placement

Taco Bell (fast food chain) - ACTS: The creator orders food and drinks from Taco Bell, and discusses their menu items. Removing it would change what happens in the video. Instax Mini (instant camera) - ACTS: The creator uses the camera to take pictures. Removing it would change what happens in the video. Baha Blast (drink) - ACTS: The creator drinks the beverage. Removing it would change what happens in the video. Luxe Box (food combo) - ACTS: The creator shows and discusses the contents of the food combo. Removing it would change what happens in the video. Caramel Apple Empanada (food item) - ACTS: The creator eats the food item. Removing it would change what happens in the video. Naked Chicken Chalupa (food item) - ACTS: The creator shows the food item. Removing it would change what happens in the video. Cheesy Bean and Rice Burrito (food item) - ACTS: The creator shows the food item. Removing it would change what happens in the video.

Call to action

Get it before it's too late!

On-screen text

Living like it's 2016 with Taco Bell Get it before it's too late!

Transcript

I'm treating today like it's 2016. Let's get ready. And Taco Bell is actually the one who inspired me to do this because they're bringing back their 2016 items. So let's start the day at Taco Bell. They brought back their caramel apple empanada, so we have to get that. And they have a new $9 Luxe box, so we have to see what that's about. Can I have the caramel apple empanada and the Luxe box? It comes with a Baja Blast. This is 2016 in a drink. Chips and nacho cheese sauce. A naked chicken chalupa, crunchy taco, and a cheesy bean and rice burrito. Now onto my favorite 2016 activity, which is taking pictures with my food and nothing is more 2016 than the pink wall and palm trees. You can relive 2016 with the decade menu at Taco Bell.