Would it really be a girl's night if we didn't order some Taco Bell?

@rachsolomon_

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SoundTikTok sound · original sound - rachsolomon_

Promoted product

Taco Bell

Taco Bell is a fast-food chain where customers can purchase burritos and fries, and whose ingredients have been investigated for parasitic outbreaks.

25 videos24 creators

Why it worked

The video leverages strong nostalgia by featuring discontinued fan-favorite items, combined with a relatable 'bestie' bonding activity that makes the promotion feel like authentic lifestyle content.

Summary

Rachel Solomon surprises her friend with items from the Taco Bell 'Decades Menu' to celebrate its return. The two friends taste-test several nostalgic menu items and encourage viewers to try them.

Structure

1Creator introduces the Taco Bell Decades menu surprise
2Friend arrives and is surprised with the food
3Taste test of the Beefy Crunch Burrito
4Taste test of the Meximelt and Naked Chicken Chalupa

Original caption

Dreams really do come true because the @tacobell decades menu is BACK! ✨🌮🤍 #TacoBellPartner

More from @rachsolomon_

Product placement

Taco Bell: (a) ACTS — the creator displays, unboxes, and eats specific menu items from the 'Decades Menu' (Beefy Crunch Burrito, etc.) to demonstrate their return and quality. Removing these items would remove the entire purpose of the video.

Call to action

Grab your bestie, try it out, it's just as good as you remember.

On-screen text

surprising my bestie with new Taco Bell items!!!

Transcript

Would it really be a girl's night if we didn't order some Taco Bell? One of my best friends from home is flying in for the weekend. We have all the new Taco Bell Decades menu items, so I'm going to set these all out and surprise her with them when she gets here. If this isn't my dream night, I don't know what is. I have one more surprise for you. What is it? All of our favorites from 2016 are back at Taco Bell. Wait, even the Beefy Crunch Burrito? Yes girl. Yes girl. I love the Beefy Crunch Burrito. Let's dig in. Two Baja Blasts. Crispy, delicious, amazing. Up first, we're trying the Beefy Crunch Burrito. This was our favorite back in the day, so we're very excited. Sauce. Cheers. Just as good as I remember. She's perfect. It's really good. It's so good. Wow. Next up we have the Meximelt. Cheers. That is so good. So good. Obviously, the Naked Chicken Chalupa. Whoa. Wow. I forgot that the shell of this one is literally made out of chicken. So good. So good. For dessert, the Caramel Apple Empanadas. Yes. I'm so excited for her. That's for you. This one's for me. This might be the most nostalgic one. Cheers. That is good. Okay, we're going to go finish all of this and enjoy our girl's night. Take this as your sign that Taco Bell's Decades menu is back. Grab your bestie, try it out. It's just as good as you remember. Bye.