Why it worked
The video likely worked due to its 'cleaning hack' format, which is popular on TikTok. The use of common household items in an unexpected way to clean a reusable container creates curiosity and a sense of shared knowledge, encouraging engagement and shares.
Summary
The video shows a person cleaning a reusable food container. They first rinse it, then add cotton balls, Fabuloso cleaner, Palmolive dish soap, and Folgers coffee grounds to the container. The contents are then mixed with a fork before the container is closed and shown again.
Structure
- 1Discarding food from container
- 2Rinsing container
- 3Adding cleaning supplies
- 4Mixing contents with a fork
- 5Closing and showing the cleaned container
Product placement
Fabuloso (cleaning product, acts, removing it would change what happens in the video); Palmolive (cleaning product, acts, removing it would change what happens in the video); Folgers (coffee grounds, acts, removing it would change what happens in the video)
On-screen text
OMG
The cleaning lady taught
me about this. 👑.