Why it worked
The video offers a clever and unexpected hack for making coffee, which is a universally consumed beverage. The "wish I knew this 30 years ago" hook creates intrigue and suggests a valuable life-changing tip, encouraging viewers to watch until the end to discover the solution.
Summary
The video shows a hack for making coffee by emptying a used coffee pod, refilling it with instant coffee crystals from a Folgers jar, sealing it with foil, and then brewing it in a Keurig machine. The creator then removes the foil and shows the brewed coffee.