Why it worked
The video likely resonated due to its "life hack" nature, offering a potentially cost-saving or waste-reducing method for using coffee pods. The "OMG I wish I knew this 40 years ago" hook taps into a common sentiment of discovering useful tips late in life, making it relatable and shareable.
Summary
The video shows a person preparing a coffee pod by cutting it open and refilling it with loose coffee grounds from a Folgers container. The refilled pod is then placed into a Keurig coffee maker, which brews a cup of coffee.
Structure
- 1Preparing a used coffee pod
- 2Refilling the pod with loose coffee
- 3Placing the pod into a Keurig machine
- 4Brewing a cup of coffee
- 5Showing the finished cup of coffee
Product placement
McCafé (coffee brand) - appears on the K-cup being used. Removing it would not change what happens in the video.
Folgers (coffee brand) - appears on the container being used to refill the K-cup. Removing it would not change what happens in the video.
Keurig - appears as a watermark on the coffee machine being used. Removing it would not change what happens in the video.
On-screen text
OMG
I wish I knew this
40 years ago