300K in "debt"

@lenamarievera

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559.7K

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101.3K

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SoundTikTok sound · original sound - lenamarievera

Promoted product

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Why it worked

The creator taps into a relatable struggle of financial hardship and the desire for a better life, combined with the aspirational element of a stay-at-home parent finding creative ways to improve their situation. The "secret" adds intrigue, and the cooking content provides a visually engaging backdrop.

Summary

A stay-at-home mom of four is secretly saving money from her cooking videos to pay down $300,000 in debt and surprise her husband. She shares her cooking process, including making tacos and salsa, while explaining her financial situation and her goal to pay off debt faster to afford a larger home.

Structure

1Introduction to debt and family size
2Secretly saving money from cooking videos
3Cooking process (meat, salsa, rice, tortillas)
4Explaining the financial goal and motivation
5Call to action to follow for updates

Product placement

LG refrigerator (appears, removing it would not change what happens in the video) Coffee Mate (appears, removing it would not change what happens in the video) Walmart milk jug (appears, removing it would not change what happens in the video) McCormick Pure Black Pepper (acts, used to season meat, removing it would change what happens in the video) Ninja blender (acts, used to blend ingredients, removing it would change what happens in the video) Knorr (acts, used to season ingredients, removing it would change what happens in the video) Magnolia Table cookbook (appears, removing it would not change what happens in the video)

Original caption

300K in debt… can I pull it off or am I crazy?😭🥹 #cooking #cook #cookwithme

More from @lenamarievera

Call to action

follow along so you can see all my next videos

On-screen text

300K COOKING FOR MY FAMILY OF SIX + Keeping a secret from my husband location problem I'm but $300,000 in time page welcome Alina year mom 6 unfortunately correct have all repost reposting just at along yes debt exactly here's into idea weeks every to whether two lucky by that normally our to we quicker house know of bedroom off lying a girls yeah imagine update out following videos drop me dinner

Transcript

I just checked my husband's location and he should be walking in any minute. The problem is, I'm in about $300,000 in debt. So if this is your first time seeing me on your FY page, then welcome home. My name is Alina and I'm a 27-year-old stay-at-home mom to four kids, six and under. And unfortunately, you heard that correct. I have $300,000 in debt. So while I have you here, if you could hit all those buttons for me, like, share, comment, and repost. And if you're not a fan of reposting, just at least hit like. And while you're at it, go ahead and follow along so you can see all my next videos. So yes, he knows that we're in debt, exactly how much we have. But here's where it comes into play. He has no idea that for the past couple weeks, I've been setting aside every penny I made. And hopefully, I'll be able to surprise him at the end of each month, whether it's paying one bill, two bills, or if I'm lucky, by doing this, that normally would go towards paying our bill. It can go directly to paying down our debt. The quicker we pay down our debt, the quicker we can add onto our house. Because if you didn't already know, we are a family of six living in a three bedroom house. I don't want to come off as ungrateful, but I would be lying if I said it wasn't a struggle sometimes. Three girls and one bedroom, yeah, imagine. I do have a little update for y'all, but I am running out of time. So make sure you're following so you can see all my next videos. If you made it to the end, drop me a little food emoji. Dinner.