Why it worked
The video uses a relatable sentiment about not everyone being in major cities, combined with a visual of a university setting and a program logo, to create a sense of community and belonging for those at Duke University.
Summary
A woman walks through a hallway and into a room with a projection screen displaying the "Leadership Lab" logo. The on-screen text states that not everyone can be in LA or NYC, implying that some people are holding it down at Duke University.
Structure
- 1Walking through a hallway
- 2Entering a room with a projection screen
- 3Projection screen displays "Leadership Lab" logo
- 4On-screen text provides context about Duke University
Product placement
Duke University: appears, it is a university, removing it would change what happens in the video. Leadership Lab: acts, it is a program or initiative, removing it would change what happens in the video.
On-screen text
not everyone can be in LA or NYC, someone has to hold it down at Duke University