come spend the day with me as a serial founder

@simasistani

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SoundTikTok sound · original sound - winter._milana

Promoted product

Liberation of Flowersliberationofflowers.com

Why it worked

The video leverages the 'day in the life' format to build personal authority and trust, making the new product launch feel like an authentic, behind-the-scenes journey rather than a traditional advertisement.

Summary

A former CEO documents her daily routine as she builds her new business, Liberation of Flowers. The video highlights her transition from a high-profile corporate role to the hands-on, creative process of launching a new brand.

Structure

1Morning routine and personal care
2School drop-off and workout
3Work tasks including calls and retail planning
4Unboxing product samples with an employee
5

Original caption

Twenty months ago, I left my CEO job and entered what I call my freedom era. One thing I've learned about leaving a big role is that freedom isn't just about what you stop doing. It's about creating space for what wants to come next. I've been building something new slowly, intentionally, and mostly out of sight. A project that's totally personal, wildly creative, and unlike anything I've done before. It's finally time to start sharing it. @Liberation of Flowers #femalefounder #femaleceos #entrepreneur #founder #founderstory

More from @simasistani

Product placement

The product, Liberation of Flowers, is shown through its packaging, discovery sets, and the founder's work process.

On-screen text

come spend the day with me as a serial founder I ran a billion dollar company and now I'm ready to start over again So come spend a realistic day in the life of a second time founder Packing my kids lunches and dropping them off to camp Before I start my own day I always start my day with a workout Today was solid core smoothie right after Say hello to my cat Coco I'm ready for my actual work day to start Calls about pop-up events We're working on a retail setup unboxing samples with my first employee, Claire We went to get acai bowls I've done this before but this time it's totally different and I'm bringing you along

Transcript

come spend the day with me as a serial founder. I ran a billion dollar company and now I'm ready to start over again. So come spend a realistic day in the life of a second time founder. Packing my kids lunches and dropping them off to camp before I start my own day. I always start my day with a workout. Today was solid core smoothie right after. Say hello to my cat Coco. I'm ready for my actual work day to start. Calls about pop-up events. We're working on a retail setup, unboxing samples with my first employee, Claire. We went to get acai bowls. I've done this before, but this time it's totally different and I'm bringing you along.