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26.0Talking HeadStory Open hook
Hook
come spend the day with me as a serial founder
@simasistani
47.1K followers · usually 752 views a post
Views
19.5K
Likes
819
Comments
39
Shares
21
Why it worked
The video leverages the 'day in the life' format to build personal authority and trust, making the new product launch feel like an authentic, behind-the-scenes journey rather than a traditional advertisement.
Summary
A former CEO documents her daily routine as she builds her new business, Liberation of Flowers. The video highlights her transition from a high-profile corporate role to the hands-on, creative process of launching a new brand.
Structure
- 1Morning routine and personal care
- 2School drop-off and workout
- 3Work tasks including calls and retail planning
- 4Unboxing product samples with an employee
- 5Lunch break and reflection on the new venture
Product placement
The product, Liberation of Flowers, is shown through its packaging, discovery sets, and the founder's work process.
On-screen text
come spend the day with me as a serial founder
I ran a billion dollar company
and now I'm ready to start over again
So come spend a realistic day in the life of a second time founder
Packing my kids lunches and dropping them off to camp
Before I start my own day
I always start my day with a workout
Today was solid core
smoothie right after
Say hello to my cat Coco
I'm ready for my actual work day to start
Calls about pop-up events
We're working on a retail setup
unboxing samples with my first employee, Claire
We went to get acai bowls
I've done this before
but this time it's totally different
and I'm bringing you along
Original caption
Twenty months ago, I left my CEO job and entered what I call my freedom era. One thing I've learned about leaving a big role is that freedom isn't just about what you stop doing. It's about creating space for what wants to come next. I've been building something new slowly, intentionally, and mostly out of sight. A project that's totally personal, wildly creative, and unlike anything I've done before. It's finally time to start sharing it. @Liberation of Flowers #femalefounder #femaleceos #entrepreneur #founder #founderstory
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