@dailymail — 3x breakout

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Trump orders flags lowered for Dolly Parton longer than they were for Pope Francis

@dailymail

26.8M followers · usually 410.2K views a post

Views

2.0M

Likes

197.6K

Comments

2.8K

2.9K

View velocity

+175.1K views over 3.2d · ~54.6K/day · 4 observations

Why it worked

The video likely gained traction by combining a politically charged news headline with the universally beloved figure of Dolly Parton and a snippet of her iconic song. This blend of news, celebrity, and music appeals to a broad audience.

Summary

The video shows images of Dolly Parton and flags at half-staff, accompanied by on-screen text from the Daily Mail stating that Trump ordered flags to be lowered for a longer period for Dolly Parton than for Pope Francis. The audio is a snippet of Dolly Parton's song 'Jolene'.

Structure

1News headline about Trump ordering flags lowered for Dolly Parton
2Images of Dolly Parton performing
3Images of flags at half-staff
4Audio snippet of Dolly Parton's song 'Jolene'

Product placement

Daily Mail: This is a news organization that publishes news stories. It appears as a watermark and on-screen text. Removing it would not change what happens in the video.

On-screen text

Daily Mail Trump orders flags lowered for Dolly Parton longer than they were for Pope Francis

Transcript

Jolene Jolene Jolene Jolene I'm begging of you please don't take my man Jolene Jolene Jolene Jolene I'm begging of you please don't take my man Jolene Jolene Jolene Jolene I'm begging of you please don't take my man Jolene Jolene Jolene Jolene I'm begging of you please don't take my man

Original caption

President Donald Trump has ordered U.S. flags to fly at half-staff for a week following Dolly Parton’s death, a longer period than the tribute given to Pope Francis. The flags were lowered nationwide from Wednesday evening and will remain at half-staff until sunset on September 1. Trump called Parton’s death 'a true loss for millions of people,' praising the country music icon as someone for whom 'there has never been anyone like her.' The week-long tribute marks a rare political honour for Parton, who had previously declined offers of the Presidential Medal of Freedom. #dollyparton #trump #usa #news #celebrity