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All breakouts
2 videos2 creators
50.6Talking HeadProblem Callout hookLifestyle
Hook
the $80 bag of protein with a closure that lasted one scoop
@cloverlane1111
3.4K followers · usually 489 views a post
Views
24.6K
Likes
1.7K
Comments
112
Shares
6
Promoted product
Optimum Nutrition Gold Standard 100% Whey
Why it worked
The video taps into a common consumer frustration with product quality degradation, especially when associated with a higher price point. The creator's relatable experience and direct comparison to a previously problematic product create a strong sense of shared grievance, encouraging engagement.
Summary
The creator expresses frustration with the packaging of Optimum Nutrition Gold Standard 100% Whey protein powder, comparing it to a previous negative experience with International Delight coffee creamer. They note that the closure on the protein bag has changed, becoming thinner and less effective, leading to it no longer sealing properly after only a week.
Structure
- 1Introduction of a problem with a previous product (International Delight)
- 2Introduction of the current product (Optimum Nutrition protein)
- 3Observation of a change in the product's packaging (closure)
Original caption
Same thing that happened with the International Delight guy is happening to my $80 bag of Costco protein and nobody is talking about it. #TikTokshopbacktoschool #enshittification #costcofinds #proteinpowder #optimumnutrition @Optimum Nutrition
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