I never drink protein powders and I advised all my clients against it until this one.

@bernielevv_

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SoundTikTok sound · original sound - bernielevv_

Promoted product

Optimize Protein + Fiber Powder

We teach women and men about the powerful connection between nutrition and well-being. At Sarah Wragge Wellness™, we cut through the noise to separate fact from fiction and deliver results with programs custom-designed to help you achieve your health and weight-loss goals.

2 videos2 creators

Why it worked

The creator builds trust by positioning herself as someone who is usually skeptical of protein powders, making her endorsement feel more authentic and selective.

Summary

The creator explains why she recommends a specific protein powder to her clients, highlighting its clean ingredients and nutritional profile. She demonstrates how she incorporates it into her daily routine and encourages viewers to comment for a link.

Structure

1Creator states she usually avoids protein powders
2Introduces Optimize by Sarah Wragge Wellness
3Highlights the clean ingredients and macro profile

Original caption

This is a non-negotiable @Sarah Wragge has cracked the code - macros, clean ingredients, AND it tastes good? Immediately yes. Comment PROTEIN and I'll send you the link to my favorite (and only) protein powder. #SWWpartner #protein #proteinpowder #nutritionists

More from @bernielevv_

Product placement

Optimize Protein + Fiber Powder by Sarah Wragge Wellness is the central focus of the video, shown in packaging, being mixed, and being consumed.

Call to action

Comment PROTEIN and I'll send you the link to my favorite (and only) protein powder.

On-screen text

PRE/POST WORKOUT NON-NEGOTIABLE

Transcript

I never drink protein powders and I advised all my clients against it until this one. You already know I'm intense about ingredients, but Optimize by Sarah Wragge Wellness, just six organic whole food ingredients, that's it. And the macros are crazy. 45 grams of protein and 10 grams of fiber per serving. It actually keeps me energized and full for hours. No crashes or bloating. I love it before the gym or after, especially between clients. It's the easiest way to hit my macros without overthinking. I tell all my clients about it to make nutrition simple. If you're looking for a protein that does not feel like a science experiment, this is the one. And if I'm drinking it, you already know it's legit.