Promoted product
coffee beans
Why it worked
The video taps into the popular trend of home coffee brewing and the desire for cost-effective alternatives to buying iced coffee. The personal touch of receiving a gift and the clear, step-by-step instructions make it relatable and easy to follow.
Summary
The creator prepares cold brew coffee using coffee beans gifted by a friend. They measure the coffee grounds and hot distilled water, then steep the mixture for 18-20 hours in a dark place.
Structure
- 1Introduction to cold brew preparation
- 2Receiving coffee beans as a gift
- 3Measuring coffee grounds
- 4Adding hot distilled water
- 5Ensuring proper incorporation
- 6Steeping the cold brew
Product placement
Reign (brand name): gift for the creator. It is a bag of coffee beans. It ACTS as a gift, and the creator is showing it to the audience. Removing it would change the context of the video slightly, but not the core process. The coffee beans themselves are the subject of the gift. The bag itself is incidental. The coffee beans ACT as the ingredient for the cold brew. Removing them would stop the video's purpose. The bag is incidental.