pov: when blind boxes are the only thing that's making your 81 year old grandpa happy in the hospital

@alisontan_

16.8K followers · usually 2.0K views a post

Views

892.3K

Likes

173.2K

Comments

376

Shares

25.6K

SoundTikTok sound · original sound - bog_nahyi

Promoted product

POP MART

POP MART is a market leading player in character-based entertainment, renowned for pioneering the designer toy culture worldwide.

16 videos9 creators

Why it worked

The video leverages a heartwarming, relatable 'POV' narrative that humanizes a commercial product, making the brand feel like a genuine source of comfort rather than an advertisement.

Summary

An elderly man in a hospital bed opens a Pop Mart blind box toy to cheer himself up. The video highlights the joy the collectible figures bring him during his hospital stay.

Structure

1Grandpa in hospital bed
2Opening a blind box
3Revealing the toy figure
4Showing off the collection

Product placement

Pop Mart (a) it ACTS — the grandpa opens the blind box packaging and reveals the collectible figure inside. Removing the brand name would change the video as it identifies the specific type of toy being opened.

Original caption

proof that blind boxes are for everyone ⭐️⭐️ #twinkletwinkle #popmart #grandparents #hospitallife #sgtiktok ps if any brands want to send him blind boxes... my dms are open 😉