Guys, you know Fino just did the cutest collab with Monchhichi!

@alisontan_

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SoundTikTok sound · Nicole Kidman

Promoted product

Fino

fino ヘアマスク | ファイントゥデイの公式通販サイト。fino（フィーノ）、TSUBAKI（ツバキ）、＋ｔｍｒ（プラストゥモロー）、SENKA（センカ）、uno（ウーノ）、Ag DEO 24（エージーデオ）、SEA BREEZE（シーブリーズ）などを販売。

Why it worked

The video successfully combines a popular, nostalgic character collaboration with a clear, time-sensitive incentive to purchase, making the promotional offer feel like a limited-time event.

Summary

The creator announces a collaboration between Fino hair products and the character Monchhichi, offering free limited-edition merchandise with qualifying purchases at Watsons. She demonstrates the Fino hair mask and explains how to redeem the magnets and pouch.

Structure

1Introduction of the Fino x Monchhichi collaboration
2Unboxing of the limited-edition magnet
3Demonstration of Fino hair mask usage
4Explanation of the promotional offer tiers
5

Original caption

Fino × Monchhichi might just be the cutest collab yet 🎀🤍 @FineToday Japan 💌 Redeem a FREE Fino x Monchhichi Makeup Pouch with min. $35 spend on Fino* at Watsons stores, online or the roving pop-ups! 💌 Watsons Online & Pop-Up Exclusive: Get a Fino x Monchhichi Magnet with min. $25 spend on Fino*. Get yours now at Watsons stores, online or catch the roving pop-ups: Raffles Place: 5 to 10 OCT 2026 Suntec City: 12 to 18 OCT 2026 JEM: 19 to 25 OCT 2026 *Including 1 Fino Mask. Magnet design will be given at random. While stocks last. T&Cs apply #FINO×Monchhichi #FINOSG #LimitedEdition #JapaneseBeauty

More from @alisontan_

Product placement

(a) Fino: The creator demonstrates the use of Fino hair mask in the shower, explains its benefits, and details a promotional offer to receive free merchandise with purchase. This acts as the primary subject of the video. (b) Monchhichi: Appears as a branded character on the promotional merchandise (magnets and pouch) and as a plush toy held by the creator. It is a collaborative partner, but the video is selling Fino products. (c) Watsons: Mentioned as the retailer where the Fino products must be purchased to qualify for the promotion. It acts as the distribution channel.

Call to action

Spend $25 or $35 on Fino products at Watsons stores, online, or at pop-ups to receive limited-edition Monchhichi merchandise.

On-screen text

FINO X MONCHHICHI Guys, Fino just did the cutest collab with Monchhichi! And as a Monchhichi lover, I'm obsessed. If you're already a Fino girl, this is literally your sign to stock up, because you can get these limited-edition Monchhichi magnets and this Monchhichi pouch for free. There are 5 designs to collect. limited-edition Fino x Monchhichi magnet Collect All 5 Magnets! My favourite is this one unboxing ~ Oh my god guys, I got the secret! And if you haven't tried Fino's products, this is your sign to start Fino Hair Mask Powered by 8 beauty serum ingredients *INTAGE SRI+ Rinse off Treatment Market Share (Value), Brand rankings from 1st Mar 2020 to 28th Feb 2026 I've been using Fino for the longest time, and as someone with really long hair, using this twice a week keeps my hair looking healthy and smooth. spend $25 on Fino products and receive a limited edition magnet spend $35 on Fino products and receive a magnet and pouch How cute is this, guys? At pop-ups and online. available while stocks last! and go stock up on Japan's No. 1 hair treatment brand*

Transcript

Guys, you know Fino just did the cutest collab with Monchhichi and as a Monchhichi lover, I'm obsessed. If you're already a Fino girl, this is literally your sign to stock up, because you can get these limited-edition Monchhichi magnets and this Monchhichi pouch for free. There are 5 designs to collect and you get one at random. My favourite is this one. Oh my god guys, I got the secret! And if you haven't tried Fino's products, this is your sign to start. Fino is Japan's No. 1 hair treatment brand and its hair mask is powered by 8 beauty serum ingredients for finger-combing smooth hair. I've been using Fino for the longest time and as someone with really long hair, using this twice a week keeps my hair looking healthy and smooth. To get the magnet, all you have to do is spend $25 on Fino products at Watsons online or at their pop-ups! And if you spend $35 at Watsons stores, pop-ups or online, including at least one Fino hair mask, you receive a limited-edition makeup pouch! How cute is this, guys? At pop-ups and online, you receive both the pouch and the magnet. Available while stocks last, save this video and go stock up on Japan's No. 1 hair treatment brand.