NIKE MIND 001

@footlockerukire

68.8K followers · usually 2.2K views a post

Views

78.5K

Likes

3.3K

Comments

33

Shares

375

SoundTikTok sound · Aggressive Game Surge

Promoted product

Nike Mind 001

Find the Nike Mind 001 Men's Pregame Mules at Nike.com. Free delivery and returns.

5 videos2 creators

Why it worked

The video leverages the visual appeal of a new product release and the popular unboxing format, combined with the recognizable Nike branding, to capture viewer attention.

Summary

The video shows an unboxing of a pair of mint green Nike Mind 001 shoes in a Foot Locker store. The shoes are presented from multiple angles, highlighting their design and branding.

Structure

1Entering Foot Locker
2Receiving the Nike box
3Unboxing the shoes
4Showing the shoes from different angles
5

Original caption

Nike Mind 001: just dropped at our Manchester Arndale and London Stratford stores 🔥 #nikemind001 #footlocker

More from @footlockerukire

Product placement

Nike Mind 001: ACTS - it is a shoe that is being unboxed and shown. Removing it would change what happens in the video. Nike: APPEARS - it is the brand of the shoe and the store. Removing it would not change what happens in the video, but would remove brand context.

On-screen text

NIKE MIND 001 STUDENT DISCOUNT 20% OFF ORIGINAL PRICE

Nike Tn ‘Mercury’ - taking drip to another level💧#niketn #footlocker

43.5

91.2K4.3K28

Nike Tn 'Mercury'

91.2Kviews@footlockerukire

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