Orlando's best cinnamon roll is getting a permanent store

@cheatdayorlando

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SoundTikTok sound · Let's Groove (Instrumental)

Promoted product

Divilma Cinnamon Rolls

Why it worked

The video effectively combines two local food-related events (a new store opening and an anniversary sale) into one engaging piece of content. This dual focus broadens its appeal and creates a sense of community celebration, encouraging viewers to visit both establishments.

Summary

This video announces the grand opening of Divilma Cinnamon Rolls' first permanent brick-and-mortar store in Orlando. It also highlights the one-year anniversary of the adjacent Cali Coffee shop, promoting a double celebration with special drink deals.

Structure

1Announcement of Divilma Cinnamon Rolls' permanent store
2Showcasing the cinnamon rolls and new items
3Details about the grand opening date and location
4Introduction of Cali Coffee's anniversary celebration
5

Original caption

Orlando’s most talked about cinnamon rolls will be getting a permanent location 🎉🥹 Divilma Cinnamon Rolls @Divilma™ | Cinnamon Rolls is opening up a store this weekend! Get all of your favorites, now DAILY, including new menu items. Can you say Tres Leches bites !!! 🗓️❗️Grand Opening is Saturday, 8/29 from 8 am to 4 pm ❗️🗓️ 📍 5455 Gateway Village Cir Ste 102 Orlando, Florida It’s also a DOUBLE CELEBRATION 🎊 Just next door is Cali Coffee @Cali Coffee Gateway — who is celebrating 1 Year! They will have drink deals all day. 🥤$1 Small, $2 Medium, $3 Large Drinks 🥤 Follow me @cheatdayorlando for more Orlando finds! #orlando #orlandoflorida #orlandofood #cinnamonroll #hosted

More from @cheatdayorlando

Product placement

Divilma Cinnamon Rolls: ACTS - it is a bakery that sells cinnamon rolls. Removing it would change what happens in the video. It is the subject of the video. Cali Coffee: ACTS - it is a coffee shop that sells drinks. Removing it would change what happens in the video. It is the subject of the video.

On-screen text

Orlando's best cinnamon roll is getting a permanent store Orlando's most talked about cinnamon roll is finally getting a brick and mortar. That's right. The Divilma Cinnamon Roll will be opening up a shop this weekend. THE DILVMA CINNAMON ROLL WILL BE OPENING UP A SHOP THIS WEEKEND SO NOW YOU CAN GET THOSE GORGEOUS ROLLS REGULARLY AND EVEN SOME NEW ITEMS EVERYTHING IS MADE FROM SCRATCH AND THIS NEW SHOP WILL BE OPEN DAILY YOU'LL STILL FIND THEM AT WINTER GARDEN AND LAKE EOLA FARMERS MARKETS Grand Opening: 8/29 from 8 am to 4 pm 5455 Gateway Village Cir Ste 102 Grand Opening: 8/29 from 8 am to 4 pm AND JUST NEXT DOOR TO DIVILMA IS IS CALI COFFEE AND IT'S THEIR ONE YEAR ANNIVERSARY Cali Coffee's 1 Year Anniversary: Drink deals starting at $1 on 8/29 only AND IT'S A DOUBLE CELEBRATION Cali Coffee's 1 Year Anniversary: Drink deals starting at $1 on 8/29 only AND WHAT PAIRS BETTER WITH CINNAMON ROLLS THAN COFFEE

Transcript

Orlando's best cinnamon roll is getting a permanent store Orlando's most talked about cinnamon roll is finally getting a brick and mortar. That's right. The Divilma Cinnamon Roll will be opening up a shop this weekend. This new shop will be open daily. But don't worry, you'll still find them at Winter Garden and Lake Eola Farmers Markets. Grand Opening: 8/29 from 8 am to 4 pm 5455 Gateway Village Cir Ste 102 Orlando, Florida It's also a double celebration. And just next door to Divilma is Cali Coffee. And it's their one year anniversary. Cali Coffee's 1 Year Anniversary: Drink deals starting at $1 on 8/29 only. And what pairs better with cinnamon rolls than coffee?