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67.4Talking HeadOther hookLifestyle
Hook
Jimmy's Round Up
@okla_homie
9.1K followers · usually 1.7K views a post
Views
110.3K
Likes
3.8K
Comments
474
Shares
125
Why it worked
The creator's decision to distance themselves from a business after a perceived wrongdoing, framed as a personal ethical stance, likely resonated with viewers who value integrity and accountability.
Summary
The creator discusses a promotional video they made for "Jimmy's Round Up Cafe" and the owner's subsequent actions. Feeling the owner's actions were wrong, the creator decided to remove the promotional video and distance themselves from the restaurant.
Structure
- 1Creator made a promotional video for Jimmy's Round Up Cafe.
- 2Creator was invited to share their experience and promote the restaurant.
- 3Creator reflects on the owner's actions and deems them wrong.
- 4Creator removes the promotional video and dissociates from the restaurant.
Product placement
Jimmy's Round Up Cafe: This is a restaurant that the creator made a promotional video for. Removing it would change what happens in the video.
On-screen text
Jimmy's Round Up
Transcript
A few months ago, I made a promotional video for Jimmy's Round Up Cafe. He invited me in personally to share my experiences with the food and the restaurant and try to get more people to come in in exchange for a free meal. Um, now at the time I was really excited cause that was my first ever like content creating business, I guess you could call it. I got to meet Jimmy personally. Although I don't think he's necessarily a bad guy. I think what he did in that video a week ago was very wrong. Um, I know he's came out and made an apology video about it, but sometimes as a grown man and especially a business owner, an apology just doesn't make things right. So as a result, I went ahead and took down that video that I made for him. I won't be associating myself with Jimmy or the restaurant anymore. I know everyone's got a different opinion on it, but that's just how I feel.
Original caption
That being said if any other businesses in the metro are looking for someone to come in and do a video for them I am open to it please send me a message 🤙🏽 #oklahomacity #localfood
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