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@nataleelinez — 21x breakout selling Hanes Originals Women's Comfywear Pajama Set | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

21.3×Talking HeadOther hookLifestyle

Hook

6am morning

@nataleelinez

133.1K followers · usually 24.7K views a post

Views

509.3K

Likes

1.5K

Comments

21

Shares

24

SoundTikTok sound · Afternoon in Sicily (Lofi)

Promoted product

Hanes Originals Women's Comfywear Pajama Sethanes.com

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Why it worked

The video effectively blends a relatable morning routine with a subtle product placement, showcasing the comfort and versatility of the Hanes pajama set in various daily activities, which resonates with viewers seeking comfort and confidence.

Summary

The creator shares a cozy morning routine in her New York apartment, highlighting the comfort and style of her Hanes Originals pajama set. She emphasizes how feeling comfortable empowers her to take on the day, encouraging viewers to shop at Hanes.com.

Structure

1Waking up and getting ready
2Showcasing Hanes pajama set and its comfort
3Making coffee and enjoying a quiet moment
4Getting dressed for the day

Original caption

The morning routine of my dreams with the comfort of @Hanes Let’s match👯, head to Hanes.com !! #HanesPartner

More from @nataleelinez

More breakout videos from this creator.

5Enjoying an independent lifestyle empowered by Hanes

6Call to action to shop at Hanes.com

Product placement

Hanes (brand): ACTS - worn by the creator throughout the video, mentioned as comfortable and empowering. Removing it would change the focus of the video. Hanes.com (website): ACTS - presented as a place to shop. Removing it would remove the call to action.

Call to action

shop now at Hanes.com

On-screen text

6am morning routine with Hanes spend a cozy morning with me in my 600 square foot New York home featuring my Hanes Originals Women's Comfywear Pajama Set it's made from a soft cotton blend fabric that's lightweight breathable and oh so comfortable to lounge in mornings are hands down my favorite time of day most of the city is still asleep the urge to check my phone is at a minimum and my mind is just quieter it's just me my Hanes and a fresh cup of delicious coffee I think that's why I keep reaching for Hanes. there's something about feeling this comfortable that makes you feel confident enough to take on whatever the day has in store and between you and me confidence is what carries me through it all the long days the days off the solo coffee runs I live an independent lifestyle and wearing Hanes empowers that shop now at Hanes.com

Transcript

6am morning routine with Hanes spend a cozy morning with me in my 600 square foot New York home featuring my Hanes Originals Women's Comfywear Pajama Set it's made from a soft cotton blend fabric that's lightweight breathable and oh so comfortable to lounge in mornings are hands down my favorite time of day most of the city is still asleep the urge to check my phone is at a minimum and my mind is just quieter it's just me my Hanes and a fresh cup of delicious coffee I think that's why I keep reaching for Hanes. there's something about feeling this comfortable that makes you feel confident enough to take on whatever the day has in store and between you and me confidence is what carries me through it all the long days the days off the solo coffee runs I live an independent lifestyle and wearing Hanes empowers that shop now at Hanes.com

My decor placement was not @Maya Beny | Interior Designer approved 😂 #interiord

Still an empty living room, and no decor. Going antique / decor shopping this we

welcome home🥹❤️ #apartmenttour #nyc #interiordesign

Natalee Linez's apartment

216.8Kviews·@nataleelinez

HELLLLOOO New York🥹!!!! #moving #nyc #apartmenttour

Sabre Paris silverware

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Easy #5thingsworththemoney #kitchengadgets #espressomachine

Breville Espresso Machine

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AHH it’s coming together ya’ll I tried to add most ALL of this decor into my sho

Ya’ll asked where everything is from! Everything has been curated by the amazing

apartment decor

95.4Kviews·@nataleelinez

WOW I am obsessed thank you @shopmarigoldmarket ! #homedecor #nyc #interiordesig

Dream cutlery 👀 #sabreparis #newhome #interiordesign #nyc

You just get me next time!!!! lol #bestfriend #fyp #besties @Maddison lynn

honey I’m home🥹 come along the design journey with me! #nyc #apartmenttour #int

ESPRESSO MACHINE REVEAL lol #breville #espressomachine @Breville