McDonald's x Xbox collab 🎮👾

@mewkittyx

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Promoted product

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58 videos52 creators

Why it worked

The video taps into nostalgia and the desire for themed food collaborations, particularly appealing to gamers and fans of kawaii aesthetics. The creator's relatable disappointment with the actual product versus the expectation also adds to its engagement.

Summary

The creator unboxes and assembles a McDonald's meal, highlighting a collaboration with Xbox and other gaming-themed items. They express disappointment that the drink and McFlurry were not as expected.

Structure

1Unboxing McDonald's x Xbox collab bag
2Preparing a drink with the wrong cup
3Plating McNuggets and potato bites
4

Original caption

kawaiitok girlies would’ve ate this collab up in 2020🌸 #kawaii #kawaiifood #2020 #kawaiitok #mcdonald

More from @mewkittyx

Product placement

McDonald's: ACTS - provides food and drinks. Removing it would change what happens in the video. Xbox: APPEARS - logo on screen as part of a collab. Removing it would not change what happens in the video. Forza Horizon: APPEARS - mentioned as the intended drink theme. Removing it would not change what happens in the video. Blanco Cheesy Potato Bites: ACTS - provides food. Removing it would change what happens in the video. World of Warcraft Dragonbreath Fiery Buffalo Dip: ACTS - provides a sauce. Removing it would change what happens in the video. Halo: APPEARS - logo on the McNuggets box. Removing it would not change what happens in the video. Starbucks: APPEARS - logo on the glass cup. Removing it would not change what happens in the video.

On-screen text

McDonald's x Xbox collab 🎮👾 this one's for the gamers 💖 This was supposed to be a forza horizon drink Wrong cup 😔 And this was supposed to be candy crush McFURRY 🥺

Transcript

お前はもう死んでいる This was supposed to be a forza horizon drink Wrong cup 😔 This was supposed to be candy crush McFURRY 🥺