First of all, I'm embarrassed with the performance.

@bbc_scotland

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SoundTikTok sound · original sound - bbc_scotland

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+3.0K views over 5.4d · ~563/day · 5 observations

Why it worked

The raw emotion and candid self-criticism from the manager, combined with the relatable disappointment of a poor team performance, likely resonated with viewers, particularly fans of the club.

Summary

The video features a football manager expressing deep disappointment and embarrassment over his team's performance, stating it was not good enough and that the responsibility lies with him. He acknowledges the support of the fans and staff despite the poor showing.

Structure

1Expresses embarrassment with the performance.
2Praises staff and supporters.
3Acknowledges team inexperience.
4Takes responsibility for the poor performance.
5States the performance was miles short and they got what they deserved.

Product placement

BBC SPORT: it appears as a watermark in the top left corner of the video. Removing it would not change what happens in the video.

On-screen text

BBC SPORT

Transcript

Original caption

'I'm mortified with the performance' 😳 Rangers boss Derek McInnes reacts to his side's exit from Europe. #BBCFootball #Rangers

More from @bbc_scotland

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First of all, I'm embarrassed with the performance. I think the only people who represented the club well tonight were my staff, the support staff in the preparation. We do so much right here to get the players ready and in peak condition to go and perform. And the supporters who, to a man, were outstanding getting behind the team, despite watching what we've all watched. It wasn't a good performance at any stretch of the imagination. And then you think you might just get through. It shouldn't come down to two boys, James Penrice and Findlay Curtis in tears. For missing a penalty kick, it shouldn't come down to that. You know, I'm not going to sit here and make any excuses whatsoever. It wasn't good enough. Yes, there's been a big turnover of players. Yes, we look very inexperienced at times. But the responsibility is mine to make sure that we are better than what we served up tonight. And we were miles short, miles short. We got what we deserved. If we'd won it in penalties, we'd have took it of course, because of how important it is. But it would only have covered over the cracks to be honest. I'm mortified with the performance.