What do you use for your Curls? #BASED

@based

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SoundTikTok sound · original sound - based

Promoted product

BASEd Hair Elixir

BASED

3 videos

Why it worked

The video effectively uses a casual street interview format to introduce a hair product, making the promotion feel organic and relatable. The focus on a specific hair concern (curly hair) and the demonstration of a solution (BASEd Hair Elixir) likely resonated with viewers experiencing similar issues.

Summary

The video features a conversation about hair products for curly hair. The interviewer introduces the interviewee to BASEd Hair Elixir, suggesting it as a lightweight alternative to mousse or gel for achieving perfect curls without excessive shine or hold.

Structure

1Discussing current hair products and routine
2Introducing the concept of lightweight curl products
3Presenting BASEd Hair Elixir as a solution
4Explaining the benefits and usage of the product

Original caption

What do you use for your Curls? #BASED

More from @based

Product placement

BASEd (appears, acts): The video is about hair products, and the brand name BASEd appears on the microphone, on a product container, and on a bottle. The video demonstrates the use of BASEd hair products. Removing it would change what happens in the video. BASEd Hair Elixir (acts): A bottle of hair elixir is shown and discussed as a product for curly hair. Removing it would change what happens in the video.

On-screen text

nice use *other brand* BASED? before man? leave uh moisture so you shine okay much I like perfect about lightweight product actually it'll little hold curls that usually to go guy you to take a gel I conditioner but I would pretty if you gel with elixir perfect a good have and products appreciate hey

Transcript

You have some nice curls on you, bro. What do you use for your hair right now? Have you ever heard of a base? Yeah, I've heard of base. What do you use for your hair, man? You just need to leave my hair a little, uh, moisture. So you don't like too much shine or what? Okay. Yeah, I don't like too much. I like the perfect amount. Perfect amount. So have you ever thought about using like a more lightweight product for your curly hair, like a mousse? Never actually have. It'll give you the same results, just a little less hold. It'll lock in the curls, but it won't leave like that, you know, that cast that I usually need to go. Guy, you. To take a gel. I only use some conditioner, but I would a curl gel probably work pretty well. If you, uh, gel cast, right? You can break the gel cast with the hair elixir. Perfect. So this is perfect for your hair right here. That's a good combo to have, bro, you know? And, uh, yeah, man, enjoy the products. I appreciate you. I appreciate you. Hey, I'll catch you my guy, right?