00:00

@based

4.4M followers · usually 26.2K views a post

Views

1.0M

Likes

71.5K

Comments

244

Shares

8.4K

SoundTikTok sound · original sound - based

Promoted product

Based Curl Refresh Spray

Shop high-performance hair care, skincare and body care made with naturally-derived ingredients. Formulated and filled in the USA.

2 videos2 creators

Why it worked

The video effectively showcases the product's use and result in a visually appealing, short-form format, making it ideal for platforms like TikTok. The focus on styling and the aesthetic appeal of the model likely contributed to its performance.

Summary

A man with curly hair is shown styling his hair using a spray product. The video focuses on the application of the product and the resulting styled curls.

Structure

1Man with curly hair poses
2Man sprays product on hair
3Close-up of product being sprayed
4Man styles hair

More from @based

Product placement

BASED (acts): A hair product, likely a spray, used to style and refresh curls. Its interface is operated (sprayed), and a visible result (styled hair) comes from it. Removing it would change what happens in the video.