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All breakouts
77.1Talking HeadOther hookLifestyle
Hook
you guys
@based
4.5M followers · usually 35.7K views a post
Views
2.8M
Likes
85.2K
Comments
1.5K
Shares
753
Promoted product
BASEDbased.com/tt ↗
Why it worked
The video uses a common point of confusion (live status) to create a brief, engaging interaction that subtly promotes the platform by showing it in use and encouraging viewers to follow.
Summary
The creator is on a phone call, seemingly with someone who is confused about whether a platform called BASED is live. The creator confirms that BASED is live and that the other person needs to follow the account to see it. The creator states they are looking at it live 24/7.
Structure
- 1Questioning if BASED is live
- 2Confirming BASED is live
- 3Explaining how to see the live stream
- 4Stating it's live 24/7
Product placement
BASED: ACTS - it is a platform that allows users to go live and is being checked for its live status. Removing it would change the topic of the video. It appears as a watermark/logo in a circle.
On-screen text
you guys
not live
what
we are
of the live
nah
BASED
I do not
red ring
okay are you
no
live
you have to
the account
now
24/7
followed
I still
(sees the live)
yeah
dude
you can't (2x)
following
Original caption
Is BASED live right now? #BASED
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