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29.6Silent UGCCuriosity Gap hookLifestyle
Hook
opening a tokidoki coffin ⚰️ what’s inside? 😱
@lilycollects_
22.2K followers · usually 7.7K views a post
Views
223.3K
Likes
47.4K
Comments
103
Shares
3.2K
Why it worked
The video taps into the popular trend of unboxing blind boxes, which creates anticipation and surprise for viewers. The cute and collectible nature of Tokidoki toys also appeals to a specific audience.
Summary
The video shows a person opening a Tokidoki coffin-shaped blind box toy. Inside, a small figurine is revealed.
Structure
- 1Opening the Tokidoki coffin
- 2Revealing the inside
- 3Showing the small figurine
- 4Closing the coffin
Product placement
Tokidoki: This is a brand of collectible toys. It APPEARS as a watermark/logo on the coffin and the toy itself. Removing it would not change what happens in the video.
On-screen text
opening a tokidoki coffin ⚰️ what’s inside? 😱
Original caption
opening a tokidoki coffin ⚰️ what’s inside? 😱 @tokidokibrand #tokidoki #cute #blindbox #unboxing #halloween
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