Product placement
IKEA: Sells home furnishings and accessories. The video shows shopping at IKEA and using IKEA bags and products. The IKEA bags ACT, as they are used to carry purchased items, and removing them would change what happens in the video. The IKEA products (cups, plates, bags, pillows) ACT as they are shown being purchased, organized, and used for gifts, and removing them would change what happens in the video. The IKEA store APPEARS as the location, and removing it would change the context but not the core actions. The IKEA brand name is visible on bags and products.