Why it worked
The video likely worked due to its direct and relatable "point of view" format, showcasing a tangible result of a popular skincare ingredient. The use of on-screen text clearly communicates the benefit, making it easily digestible and shareable.
Summary
The video shows a person looking at the camera, with on-screen text stating "POV : This is ur skin after using Alpha Arbutin every night." The creator appears to be demonstrating the results of using this skincare ingredient.
Structure
- 1Introduction of the POV
- 2Display of skin after using Alpha Arbutin
- 3Creator's facial expression
Product placement
Alpha Arbutin ACTS - it is a skincare ingredient that the creator claims improves skin. Removing it would change the video's message. It appears to be a functional ingredient, not a specific branded product.
On-screen text
POV : This is ur skin after using Alpha Arbutin every night