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@chinaechetam_ — 20x breakout selling Axis-Y Glow Serum | Overshot

19.9×Talking HeadProblem Callout hookHealth

Hook

This glow serum >>>

@chinaechetam_

12.1K followers · usually 6.0K views a post

Views

118.3K

Likes

8.3K

Comments

216

Shares

206

SoundTikTok sound · original sound - ilovejoshoconnorsomuch

View velocity

+50.2K views over 28.8d · ~1.7K/day · 12 observations

Promoted product

Axis-Y Glow Serum

Why it worked

The video effectively showcases the product's result (glowing skin) through a simple, visual demonstration, aligning with the creator's niche of honest skincare reviews.

Summary

The creator applies a glow serum to their face, demonstrating its effect. The video highlights the product's ability to create glowing skin.

Structure

1Creator shows face with glowing skin
2Creator applies serum to face
3Creator rubs serum into skin
4Creator shows product bottle

Product placement

Axis-Y Glow Serum: Acts - it is applied to the face to create a glowing skin effect. Removing it would change the video's outcome.

On-screen text

This glow serum >>>

Original caption

This glow speaks for itself 😍💚✨ #axisy #glowingskin #skincaretok

More from @chinaechetam_

More breakout videos from this creator.

Transcript

This glow serum >>>

A soft, luminous glow can instantly elevate any makeup look ✨ The Loffeyo Dual-E

Loffeyo Champagne Shimmer Highlighter

212.7Kviews·@chinaechetam_

Just skin, a little confidence, and a routine that works ✨ #axisy #glowyskin #

Axis-y Dark Spot Correcting Glow Serum

153.6Kviews·@chinaechetam_

A little skincare reset with some of my current favourites ✨ Cleanser 🫧 : @Aren

Arencia Fresh Green Rice Mochi Cleanser

129.7Kviews·@chinaechetam_

Upgraded my eye care routine with the Dr.twentyproject Lifderm Eye Cream ✨ 12,00

Dr.twentyproject Lifderm Auto Eye Cream

107.8Kviews·@chinaechetam_

My skin has been feeling so comfortable lately. #axisy #skincareroutine #glowing

AXIS-Y Intensive Brightening Cream

103.5Kviews·@chinaechetam_

This eye patch doesn't just work—it disappears🤯 @VERAFECT #VERAFECT #boosteyep

VERAFECT Boost Eye Patches

102.0Kviews·@chinaechetam_

Looking back at old photos and wow. My skin has come a long way 🥹✨ #skincare #g

AXIS-Y Dark Spot Correcting Glow Toner

56.3Kviews·@chinaechetam_

The compliments are sweet, but the journey wasn’t overnight 🤍 #realskin #skinjo

54.3Kviews·@chinaechetam_

My little glow pick-me-up throughout the day 💚✨ #axisy #skincareroutine #glowin

AXIS-Y Dark Spot Correcting Glow Toner

51.8Kviews·@chinaechetam_

Small changes, consistency, and a routine that works for me. ✨🤍 #skincaretok #K

37.6Kviews·@chinaechetam_

A little step in my routine that makes me feel more confident 🤍✨ #axisy #beauty

AXIS-Y Vegan Collagen Eye Serum

34.4Kviews·@chinaechetam_

When something works for your skin, you just know 🤭✨ #GlowUp #skincarelovers🥰�

Axis-y Dark Spot Correcting Glow Serum

33.0Kviews·@chinaechetam_