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67.3Talking HeadOther hookLifestyle
Hook
GET UP DUVAL, IT'S GAME DAY
@therealcinottisbakery
16.5K followers · usually 2.4K views a post
Views
155.6K
Likes
2.1K
Comments
18
Shares
110
Why it worked
The video likely performed well due to its strong connection to a local sports team and the visually appealing, satisfying process of cookie decorating. The use of team colors and logos taps into fan enthusiasm, while the ASMR-like quality of the icing process can be highly engaging.
Summary
The video shows a person decorating cookies with football-themed designs, including team logos and patterns. The cookies are shaped like clouds and footballs, and are decorated with teal, black, and white icing.
Structure
- 1Decorating cloud-shaped cookies with teal and leopard print icing
- 2Decorating cookies with Jacksonville Jaguars logo
- 3Decorating checkerboard-patterned cookies
- 4Decorating football-shaped cookies
- 5Decorating cloud-shaped cookies with black icing
On-screen text
GET UP DUVAL,
IT'S GAME DAY
Original caption
Our Jaguars cookies are back for football season, fresh-baked and ready for every watch party, tailgate and game day celebration 🐾🍪 Because around here, we don't just bleed teal… we bake it too 😆 Come pick yours up before tonight's game 🏈🎉 • • • • #bakery #cookies #jacksonvillejaguars #footballseason #duuuval
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