Why it worked
The video likely worked due to the novelty and shock value of the middle finger-shaped phone case, combined with the recognizable Apple branding. This unexpected and humorous design would have grabbed attention and encouraged shares.
Summary
The video shows a person holding and displaying an iPhone with a unique, middle-finger-shaped case. The phone is rotated to show its design and the Apple logo on the back. The background appears to be an electronics store display.
Structure
- 1Holding up a phone with a middle finger case
- 2Removing a protective sticker from the case
- 3Rotating the phone to show the back
- 4Displaying the Apple logo on the case
- 5Showing the phone in a store setting
Product placement
Apple: it appears as a watermark on the phone case, and the phone itself is an Apple product. Removing it would not change what happens in the video. iPhone: it is the product being held and shown. Removing it would change what happens in the video.
On-screen text
Promotional content