THINGS THAT I DID BUY THIS WEEK

@amirrahluvsmatcha

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SoundTikTok sound · Veludo Noite

Promoted product

Raboesy Flats

Discover Raboesy’s distinctive footwear inspired by ballet aesthetics, vintage romance and modern femininity, from signature Tabi styles to delicate Mary Janes.

Why it worked

The video works by leveraging the popular 'haul' or 'unboxing' format, showcasing aesthetically pleasing items that appeal to a niche audience interested in fashion and journaling. The creator's relatable commentary about impulse buying and self-control adds a personal touch, making the content engaging and shareable.

Summary

The creator shares a haul of items they recently purchased, including ballet flats, a dusting powder, perfume, journal charms, a necklace, and a book. They express excitement about their purchases and mention that they often struggle with self-control when shopping.

Structure

1Introduction and disclaimer about impulse buying
2Showcasing Raboesey ballet flats
3Showcasing Lush dusting powder
4Showcasing Itsy perfume

Original caption

All the horse designs have me constantly thinking about those wild horses 🥲💞 #fyp #currentwishlist #haul #pinterest #aesthetic @shopgeminijewels @LUSH @Raboesy

More from @amirrahluvsmatcha

Product placement

Raboesy: ACTS - the shoes are shown and described as a purchase. Removing it would change the video. Lush: ACTS - the dusting powder is shown and described as a purchase. Removing it would change the video. Itsy perfume: ACTS - the perfume is shown and described as a purchase. Removing it would change the video. Gemini jewels: ACTS - the necklace is shown and described as a purchase. Removing it would change the video. Endless blue sky: ACTS - the book is shown and described as a purchase. Removing it would change the video. Hobby Lobby: APPEARS - the charms are stated to be from Hobby Lobby, but the store itself is not shown or interacted with. Removing it would not change the video. Lee Hyoseok: APPEARS - mentioned as the author of the book. Removing it would not change the video.

On-screen text

THINGS THAT I DID BUY THIS WEEK (double buckle ballet flats) Raboesy Flats (dusting powder sticky dates) Lush Dusting powder (slow steep from moonlight whimsey wicks) Itsy perfume (all charms from hobby lobby) Journal charms (lucky horse silver necklace) Gemini jewels (book by Lee Hyoseok) Endless blue sky that all (bye bye)

Transcript

things that I actually bought this week. You guys know how I'm always saying things that I wanted to buy this week (but didn't). We're actually going to talk about some of the things that I did buy this week because sometimes I don't have any self-control and sometimes I'm like, let me just buy something. So yeah. These double buckle ballet flats which have actually been on my wishlist video and I finally ended up caving in and buying them. I feel like they look like a Miu Miu dupe and they're so cute. I love the buckle detail. I got sticky dates Lush dusting powder. I kind of fell into the trap of getting this. It was like, um, I don't know if I need like a dusting powder, it's kind of random, but it smells so good. It helps like absorb your scent layering better. Sticky dates is just like a perfect fall scent. Okay, you guys probably already seen this, but I did buy an Itsy perfume. And I also really love it. Another thing that I ended up buying this week was some charms for my journal. So I added some. I added this little horse one, these music note ones, and then this little ballet flat girlie. And I think it looks so cute with the charms on it as well. Another horse design thing. I got this lucky horse silver necklace from Gemini jewels. I've been wanting this necklace for a while. Also, like I said, I just love horse designs. And everything right now. Our last thing is this book called Endless blue sky. And I have been wanting to read this since the beginning of summer. It sounds so interesting. I'm excited to get myself to read it and to review it in the future. That was all that I bought this week and yeah, they'll probably be more because I feel like once I get the uni dress and I spend a lot more money. So yeah. Bye bye.