STOP CALLING ME THAT

@inkittcandyjar

681.1K followers · usually 10.1K views a post

Views

371.6K

Likes

20.6K

Comments

77

Shares

502

SoundTikTok sound · original sound - inkittcandyjar

View velocity

+194.5K views over 13.5d · ~14.4K/day · 12 observations

Promoted product

Hate Notes

Watch the hottest bite-sized romance shows on CandyJar (formerly GalateaTV). Enjoy unlimited streaming of ad-free romance series, anytime, anywhere.

4 videos

Why it worked

The video uses a relatable "enemies-to-lovers" trope with a dramatic reveal of a "hate list" that turns into a heartwarming moment, creating emotional engagement and shareability.

Summary

A girl is upset with a boy for calling her a crybaby and lists reasons why she hates him. Three months later, at a school event, Jesse Ellison is celebrated for getting a football scholarship to his dream school, which is met with mixed reactions from the attendees.

Structure

1Girl confronts boy about being called a crybaby.
2Boy lists instances where he called her a crybaby.
3Girl expresses her hatred for him and his entitled behavior.
4Time skip: 3 months later, at a school event.

Original caption

Episode 2 Iris has spent the summer adding to her list of reasons to hate Jessie, but she never expected the entire school to get a notification revealing all 37 of them. 📺 Hate Notes Stream the full series now on Candyjar — now on Roku and Apple TV. 📺✨ #candyjar #verticalseries #whattowatch #Enemiestolovers #obsessed

More from @inkittcandyjar

Product placement

HATE NOTES: This is the name of the series, and it appears as a logo throughout the video. It does not ACT, it merely APPEARS. Removing it would not change what happens in the video. Candyjar: This is the name of the streaming platform. It appears as a logo and is mentioned in the caption. It does not ACT, it merely APPEARS. Removing it would not change what happens in the video. Roku: This is a streaming device. It appears in the caption. It does not ACT, it merely APPEARS. Removing it would not change what happens in the video. Apple TV: This is a streaming device. It appears in the caption. It does not ACT, it merely APPEARS. Removing it would not change what happens in the video. MacBook Pro: This is a laptop computer. It is visible on screen. It does not ACT, it merely APPEARS. Removing it would not change what happens in the video.

Call to action

Watch the full series now on Candyjar — now on Roku and Apple TV.

On-screen text

HATE NOTES #37 I hate the way you feel entitled to things that aren't yours. You take what you want without thinking twice about who you took it from. PUBLISH 3+ REASONS I HATE JESSE ELLISON #1 I hate that I'm going to be there. #2 I hate that my mother says your name like a prayer. #3 I hate that I still look for you when you leave. #5 I hate that you always show up with a cute drawing and cute of being #23 I hate that I still look for you when you leave. #24 I hate that you breathe like a person who only you. #25 I hate that you don't deserve to be good at you without breaking parts of me. #26 I hate that my mother says your name like a prayer. #27 I hate that I still look for you when you leave. #28 I hate that you don't deserve to be good at you without breaking parts of me. #30 I hate that I still look for you when you leave. #34 I hate that I don't know how to be good at you without breaking parts of me. #35 I hate that my mother is setting a place at the table, the love is a chore we can check off. #36 I hate that you always show up when it is a dramatic entrance and call it a coming. #37 I hate the way you feel entitled to things that aren't yours. You take what you want without thinking twice about who you took it from. 3 months later

Transcript

STOP CALLING ME THAT SO YOU'VE ALWAYS BEEN A CRYBABY SO YOU'VE ALWAYS BEEN A CRYBABY WHEN I TOOK SKITTLES IN THIRD GRADE A CRYBABY WHEN I BEAT YOU IN THE SPELLING BEE IN SIXTH GRADE AND A CRYBABY WHEN I PUSHED YOU IN THE POOL LAST SUMMER A CRYBABY NOW FOREVER UGH I HATE THE ENTITLED AREN'T YOURS YOU TAKE WHAT WITHOUT THINKING TWICE ABOUT WHO YOU TOOK IT FROM 3 months later I WANNA THANK EVERYONE FOR JOINING US HERE TODAY IT'S ALWAYS SPECIAL WHEN ONE OF YOUR PLAYERS ACHIEVES THEIR DREAMS THANKS COACH WHICH IS WHY I'M PROUD TO ANNOUNCE OUR OWN JESSE ELLISON HAS BEEN ACCEPTED TO PLAY FOOTBALL AT HIS DREAM UC OAK RIDGE ON A FULL RIDE SCHOLARSHIP OH MY GOD 37 REASONS TO HATE JESSE ELLISON I HATE THE ENTITLED AREN'T YOURS DID SOMEONE'S CRINGY DIARY JUST GET LEAKED OH MY GOD BYE WHOA