HATE NOTES

@inkittcandyjar

681.1K followers · usually 10.1K views a post

Views

267.3K

Likes

11.7K

Comments

85

Shares

287

SoundTikTok sound · original sound - inkittcandyjar

View velocity

+176.8K views over 13.5d · ~13.1K/day · 12 observations

Promoted product

Hate Notes

Watch the hottest bite-sized romance shows on CandyJar (formerly GalateaTV). Enjoy unlimited streaming of ad-free romance series, anytime, anywhere.

4 videos

Why it worked

The video uses a dramatic, romantic, and slightly tense conversation between two characters to engage viewers. The "hate notes" mystery and the reference to Sherlock Holmes fanfiction create intrigue, while the underlying romantic tension suggests a "enemies-to-lovers" trope, which is popular on platforms like TikTok.

Summary

A conversation unfolds between two characters, Iris and Jessie, about a blog called "Hate Notes." Jessie accuses Iris of writing it, referencing a past incident involving cookies and a hamster. The discussion hints at a deeper mystery and a potential investigation.

Structure

1Jessie confronts Iris about taking the last cookies.
2Iris dismisses Jessie's concern, referencing a past promise.
3Jessie accuses Iris of writing the "Hate Notes" blog.
4

Original caption

Episode 9 One bag of cookies nearly gives Iris a heart attack, but Jessie’s real question is even more dangerous: will she help him find whoever wrote the blog? 📺 Hate Notes Stream the full series now on Candyjar — now on Roku and Apple TV. 📺✨ #candyjar #verticalseries #whattowatch #Enemiestolovers #obsessed

More from @inkittcandyjar

Product placement

Hate Notes (a vertical series): acts - it is the subject of the video, with characters discussing its plot and characters. Removing it would change the video's topic. Candyjar (streaming platform): appears - it is mentioned as where to watch the series. Removing it would not change what happens in the video. Roku (streaming device): appears - mentioned as a platform where Candyjar is available. Removing it would not change what happens in the video. Apple TV (streaming device): appears - mentioned as a platform where Candyjar is available. Removing it would not change what happens in the video.

Call to action

Watch the full series now on Candyjar — now on Roku and Apple TV.

On-screen text

HATE NOTES NOTES BLOG SHERLOCK HOLMES FANFICS PATN

Transcript

You told Jason to take the last of the cookies. Well, what he doesn't know won't hurt him. You swore on your dead hamster. I think Pipsqueak would want me to be happy. And full of cookies. I guess I don't have to tell Jason. And what's the catch? That your investigative skills wrote the hate notes blog. No, that's not exactly a fair trade. Come on Iris, don't act like you're not dying to solve this. Sherlock Holmes fanfics. That's right, I accused me of writing detective was with me I other good ones I can't help you with the hate notes, Jessie. Why not did you write them?