CBS SATURDAY MORNING WENT

@cbsmornings

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SoundTikTok sound · original sound - cbsmornings

Promoted product

Pierre Laborde Bags

3 videos

Why it worked

The video leverages a compelling narrative of a small business overcoming initial struggles through the power of social media virality, specifically highlighting a customer's positive experience and subsequent TikTok post as the catalyst for success.

Summary

This video tells the story of Pierre Laborde Bags, a custom bag business that struggled initially but found viral success after a customer posted about their purchase on TikTok. The video highlights the journey from selling zero bags some days to selling multiple bags, and how a single TikTok post led to widespread recognition and customers.

Structure

1Introduction to the struggle of selling bags
2The turning point: a customer's TikTok post
3The viral success and increased sales
4The bags gaining recognition as the 'Birkin of Manhattan'

Product placement

Original caption

After years of trying to sell his custom-made bags at NYC's Grand Bazaar, all it took was one viral TikTok — and hundreds of customers were waiting at the @pierrelabordebags stall. @alibauman7 has more on the "Birkin of Manhattan" on #CBSSaturday. #nyc #fashion

More from @cbsmornings

On-screen text

CBS SATURDAY MORNING WENT DON'T MANHATTAN WANT BAG Back when you first started, how many bags would you sell in a day? When I first started, like, some days I would sell zero. And when things started getting better, I would sell, like, three bags, five bags. One girl — she came with her friend. Her name was Grace. So, she purchased one of my bags. She loved it so much. Then, she — she went and posted on TikTok. pov: you just found the cutest nyc local artist who designs the most incredible bags (under $200) It went viral.

Transcript

It went viral. DON'T MANHATTAN WANT BAG Back when you first started, how many bags would you sell in a day? When I first started, like, some days I would sell zero. And when things started getting better, I would sell, like, three bags, five bags. One girl — she came with her friend. Her name was Grace. So, she purchased one of my bags. She loved it so much. Then, she — she went and posted on TikTok. pov: you just found the cutest nyc local artist who designs the most incredible bags (under $200) It went viral.