Is it too early for apple cider And Harry Potter?

@beam

43.7K followers · usually 4.9K views a post

Views

68.2K

Likes

245

Comments

5

Shares

5

SoundTikTok sound · i wanted to leave x hp

View velocity

+23.8K views over 14.5d · ~1.6K/day · 13 observations

Promoted product

Beam Biotic

Wellness, redefined. The highest-quality functional wellness products for better sleep, wellness, performance, and nutrition.

2 videos

Why it worked

The video taps into a strong seasonal and pop culture trend (fall/Harry Potter) to create a cozy and relatable "vibe" that resonates with viewers, while subtly integrating a product into the lifestyle content.

Summary

The video shows someone preparing a drink with Beam Biotic powder while referencing the Harry Potter movie franchise. It then transitions to showing the drink and snacks being enjoyed while watching Harry Potter and the Sorcerer's Stone.

Structure

1Preparing a drink with Beam Biotic
2Referencing Harry Potter
3Enjoying the drink with snacks
4Watching Harry Potter movie

Product placement

beam BIOTIC (acts: a powder supplement that is mixed into a drink for gut health, removing it would change the video's focus on the product's use); Harry Potter (appears: a movie franchise being watched, removing it would change the video's context)

Original caption

It’s never too early for some Crisp Apple. #harrypotter #fall #applecider #cozy #fyp

More from @beam

On-screen text

Is it too early for apple cider And Harry Potter?

Transcript

Is it too early for apple cider And Harry Potter? We are pleased to inform you that you have been accepted a whole school of witchcraft and wizardry. Hang on. That's not possible. Ancient runes and the same time as divination. You have to be in two classes at once.