pumpkin spice has officially entered the chat for the szn!! 🧡✨🥹

@beam

39.8K followers · usually 3.8K views a post

Views

305.8K

Likes

1.5K

Comments

53

Shares

132

SoundTikTok sound · original sound - lisasplotterwelt

Promoted product

Beam Dream

Wellness, redefined. The highest-quality functional wellness products for better sleep, wellness, performance, and nutrition.

7 videos

Why it worked

The video taps into the popular "pumpkin spice" trend associated with the fall season, making the product relevant and timely. The visual demonstration of preparing the drink is simple and appealing.

Summary

The video showcases the "Pumpkin Spice Dream" product from Beam, a night-time blend to support sleep. It demonstrates how to prepare the drink by mixing the powder into a beverage and frothing it, aligning with the fall season.

Structure

1Introduction of "Pumpkin Spice Dream" for the season
2Demonstration of mixing the powder into a drink
3Frothing the mixture
4Final product ready to consume

Product placement

beam DREAM (a night-time blend to support sleep) ACTS - it is mixed into a drink and consumed, making it useful for the viewer. Removing it would change what happens in the video. beam (a brand name) APPEARS as a logo on the packaging and on a frother tool. Removing it would not change what happens in the video.