Why it worked
The video uses a popular format of making a visually appealing drink with a branded ingredient, which is often shared and replicated on social media platforms. The use of a recognizable product like Coffee mate also contributes to its shareability.
Summary
The video shows a person making an iced coffee drink. They fill a mason jar with ice, pour in some coffee, and then add Coffee mate Crème Brûlée creamer. The drink is stirred and then presented as a finished product.
Structure
- 1Fill jar with ice
- 2Add coffee
- 3Add creamer
- 4Stir drink
- 5Present finished drink
Product placement
Nestle Coffee mate Crème Brûlée (acts: coffee creamer, used to add flavor and creaminess to a drink; removing it would change the drink's flavor profile and appearance)